Case Studies

How We Do It
We love the feedback our clients have given us and if you want to take a look at how we achieved such fantastic feedback: Look no further than a selection of our case studies.
Interibem: Industry software sales & training

Interibem: Industry software sales & training

Location:  United Kingdom

Brief

To deliver training to delegates in order for them to become competent thermal bridge assessors as well as to market, sell and train on the effective use of the industry leading Psi-Therm 2D & 3D software.

The Delivery

Key to the success of this programme was utilising both elements of Interibem,s business, specialist training for architects and a new software product for the design of energy efficent buildings. Working with Interibem, we put together a number of delegate training and software packages to fit a variety of needs and budgets.


Offering two or three day training as well as discounts on software, delegates were offered the chance to attend training in London, Leeds and Edinburgh.


Once the course fees and structure were finalised we embarked on a large scale marketing campaign to fill courses across the three locations. Through optimising the website for searh engines and working with architectural bodies throughout the UK the events proved a great success and provided invaluable information for the continuation of these events through 2013.

The Challenge

Raising the profile of a brand new software product was always going to be a real challenge but by concentrating on packaging the software with industry training and offering a valuable qualification to attendees we ensured that we provided an excellent product to leading industry professionals.

Testimonial

“Taking a new product to market is a true challenge and marketing and communications were key. Right Events simply made the events possible as well as helping to drive
software sales.”
Andrew Lundberg, Managing Director

Date

17 October 2017

Categories

Venue Finding, Payment Collection, Training Management, Delegate Management, Websites, UK Events

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